Unique leadership course

T R U S T . M B A

Gain and retain trust within teams and organisations during business transformations in uncertain times - from a neuro-behavioral, prosocial and sustainable perspective.

More Info    Book Now

Unique leadership course

T R U S T . M B A

Discover how trust works in our brain.
Which ancient evolutionary mechanisms are behind trust, and how can you influence these? Learn how to build brand relationships.

More Info    Book Now




Welcome to TRUST.MBA® in 1 Day

The Only Course that really dives into the Core of Trust.
Trust (in each other and in the future) is essential for change, connection, empathy and leadership. In his lectures, bestseller author and world leading authority on trust Drs. Erik Schoppen shows the integral functioning of trust inside and outside the brain, and how future-proof trust with the right (neurochemical) perceptions, emotions and motivations leads to sustainable behavioral change.

Learn how to gain trust as a confident leader.™
Which mechanisms drive trust, and how to positively influence behavioral change in the current and future connected age? People do not only look for purpose (meaningfulness), autonomy and self-determination (personal development), but also for social contact and cooperation (within teams), and a deeper connection with the living environment as a whole (future connectedness).

  • Learn how to gain trust among stakeholders as a confident leader.
  • Covers neuroscience and psychology, our decisions and behaviors.
  • Examines trust levels in organisations & sustainable leadership.
More than 0 Lectures & Masterclasses
Trusted by 0 Organisations
More than 0 Years Experience
Rated an 8,5 by experts
Get Insights in

Trust Leadership

Open up your mind with the latest managerial and psychological insights for leaders who take trust seriously.
There is evidence that trust between staff and workers is truly a hard, economic driver for every organization.
Learn how to identify and measure trust and use this to perform sustainably better as a high-trust organisation.
In the lectures and masterclasses you will explore the following trust topics using directly applicable knowledge.

Leadership

For purposeful and sensitive leadership it is necessary to fully understand the neurobiology of trust and its role in social / digital organised interactions.

Neuroscience

Trust systems are complex mental constructs that use neural circuitry and association networks to process cognitive, emotional, and behavioral information.

Psychology

Our decision making is primarily based on (sub- conscious) automatic behaviour. This trust behaviour is stronger when it connects to what we already know.

Relations

Discover how to develop strong brand connections and association networks between people or entities, based on mutual, reciprocal interactions, dependence, or influence.

Organisation

We discuss the main trust levels in organisations, increasing in network system complexity. The psychology of trust within each level has an impact on the other levels.

One Day Investment

Trust.mba in 1 Day InCompany

The day covers trust decision-making and the psychology behind (brand) trust and our (daily) trust considerations and behaviors.
Four interactive classes cover various trust concepts in an accessible and concise way, but with enough time to reflect on the matter.
No PhD in neuroscience or a background in (bio)psychology required. But simply packed with practical insights you will understand.
Besides offering summaries of the most relevant (but easy to grasp) theory, also (mind blowing) participant experiments are presented.

At the moment TRUST.MBA in 1 Day is only offered InCompany or on request. If you are interested, please call +31(0)6 50914010.
Dates, time schedules, group size and locations in consultation. Investment € 895 p.p. (ex VAT) or more economical group price.

Introduction to Trust and the Human Brain

The participant is introduced in the study of the mind (psychology) and our mental processes in relation to human trust behavior.

Biases and other cognitive forms of Trust

Cognitive trust is based on the ability (competence) to process and evaluate information by our senses, memory & decision making.

Empathy and other affective forms of Trust

Affective trust is founded on the emotions, motives and drives that are evoked and influenced by (ind./coll.) interactions with others.

Leadership and other forms of behavioral Trust

Trust revolves around the belief that a leader will act in one's best interest, and is essential for effective social (brand) trust relationships.

You will learn to:

  • Grasp the neuroscience and psychology behind trust systems and its role in (brand) reputation.
  • Challenge your strategic thinking and explore ideas that drive future-proof sustainable leadership.
  • Renew your thinking and confidence to thrive through uncertainty and make better future decisions.
  • Elevate your impact through knowledge designed to provoke ideas and challenge your assumptions.
Praise for the lectures

"Scientifically substantiated with a lot of knowledge and facts (and alternated with humor), Erik spoke passionately about how trust works in our brain. Supported by a visually attractive presentation, Erik explained the functions of trust, how to gain trust, and how we can use these insights to positively influence and predict behavioral changes."

Sales Management Club

Praise for the lectures

"Erik gave a presentation to 300 confidential advisers from the Ministry of Defence. A mixed group, from various teams. With humor and in an understandable and fascinating way, he took us to the functioning of the brain when it comes to emotions and trust. He has succeeded in presenting complex material in a very appealing way. Our compliments!"

Ministry of Defence

Praise for the lectures

"Erik took us interactively into the inner workings of the brain. It has made us even more aware of how trust works in internal (organisational) and external (brand reputation) communication. Afterwards, there was a lot of discussion about the various topics presented that day. It certainly left a positive impression to the participants."

Netherlands Authority for Consumers and Markets

Praise for the lectures

"The session with the Top 30 Management Team was assessed with an 8,5 by the C-level participants. That is the highest score this year, well done! Your knowledge about how trust works was key information for the equity investment teams, which manage pension assets worth 228 billion euros for 4.4 million participants."

PGGM - largest not-for-profit cooperative pension fund investor in the Netherlands

Gain Trust as a Leader

Keynotes & Masterclasses

Every lecture is tailor-made, adapted to your needs and wishes. Combinations of topics are possible. Information or bookings: trust@erikschoppen.com.

Trust Leadership

In his Trust Masterclass - which covers the human brain, our daily decisions and behaviors, trust and leadership - he shows how to build trust and deploy trust from a social, digital and sustainable (brand)management perspective.

Rebuilding Trust

This keynote focuses on how to restore our social, organisational, technological and societal trust systems. Trust is essential for change, social cohesion and leadership. For example, we need trust in sustainability to solve the climate crisis.

Call for bookings +31 (6) 509 140 10

Evolution of Trust

Discover how trust works in our brain. What are the biological functions of trust? Which ancient evolutionary mechanisms are behind trust, and how can you influence these? How does our brain distinguish biological and digital trust?

Expert Advice

Boardroom Consultancy

Discuss trust uncertainty within transformational challenges in your organization
or schedule a board consultation in the familiar environment of your own boardroom.
Sessions are always confidential. Call +31 (6) 509 140 10 for an appointment.